The Product Management department plays a key role in shaping how Volkswagen and Audi new car models are positioned in the Baltic markets. The team is responsible for bringing product strategies and unique selling points to life for customers in Baltic, as well as for supporting our dealer sales teams across the network.

Working closely with marketing and sales, the team contributes through product training, defining vehicle specifications that meet Baltic customer needs, and ensuring strong product knowledge across all channels. With a strategic mindset and deep understanding of the product portfolio, this department helps transform global model strategies into relevant, competitive offerings for local markets.